About North & Keel
An advisory firm for owner-led companies.
We work with owners of businesses doing $1M to $20M a year, usually 10 to 150 people, who have become the place every decision waits. We work with the owner directly, on the business they already have, at a price agreed before anything starts.
How we work with owners
We start with your numbers and your people, not a framework. The Diagnostic takes about two weeks: a few interviews with you and your leadership, a look at the financials, and a close read of how work moves through the company. It ends in a short written readout of what is slowing things down and what to fix first. You keep it whether or not you go further.
If you want help with the fixes, the 90-Day Plan puts us alongside your team with a weekly check-in and a scorecard. Monthly Advisory after that is optional and stops with 30 days' notice.
Who we are not for
- Companies under about $1M in revenue, where the owner's time is still best spent selling and doing the work.
- Owners who want someone to run the company for them.
- A board that wants a strategy deck and no change on the shop floor.
If the free 30-minute call shows we are not a fit, we say so on the call.
What we leave out
- Hourly billing, or a percentage of results.
- Commission on software, hires, lenders, or brokers we suggest.
- Promises of revenue, profit, or growth figures. We can describe the work; the results depend on your business and your team.
- Legal, tax, accounting, or investment advice. Those need a licensed professional.
- Engagements that run past their agreed end.
The home page has the rest: how an engagement runs, the three prices, and the questions owners ask first.